THE STORY OF YéYé
The YéYé philosophy is all about feeling good, rising higher, freedom, innovation, spirit and joy. The brand takes its name and inspiration from the genre of French pop music of the 1960s, which was also called YéYé. The music, typically sung by solo female singers, embodied the liberation women felt at that time.
It’s that same feeling of liberation that YéYé® wishes to bring to Women in 21st century by giving them freedom that they can feel.
FOUNDER
“The Bra, Invented and Made for You”
In my role as a couture gown designer specializing in personally fitting women, I repeatedly encountered the challenges posed by inferior functional undergarments, hindering the creation of the ideal aesthetic.
Refusing to conform to industry norms, after seven years of dedicated research and development, I successfully found solutions, Gravity Zero Bra™️ Technology.
Beyond its technological innovation, the YéYé® Bra reflects my commitment to couture craftsmanship.
WHAT IS GRAVITY ZERO TECHNOLOGY?
Our revolutionary patented technology utilizes distributed tension method around the breasts to disperse the weight and reduce pressure off shoulders and back with zero pressure.
1.
Non-constricting, Comfortable fit.
2.
Distributed tension to support naturally.
3.
Flatters all shapes and sizes of breasts.
4.
No underwires.
Ever.
PATENTED LIFT & COMFORT
This unique bra technology not only delivers unparalleled support but also ensures a comfortable fit, crafting the perfect female silhouette. Remarkably, it achieves all of this like no other bralettes.
Patent granted and issued 2017-10-24
By United Patent & Trademark Office
Patent granted and issued 2021-10-27
By Canadian Intellectual Property Office
Comfort meets Support
The Technology gives the benefit of support while remaining gentle enough even while sleeping