Interview with Jenny Lee: Founder of YeYe Bra
What inspired you to start a business specializing in high-end custom-made bra?
I've been developing a high-end luxury brand specializing in exquisite and refined wedding dresses, all designed to accentuate a flattering, feminine silhouette. My extensive experience in personally fitting and designing for brides has repeatedly exposed the frustration caused by subpar undergarments, preventing the creation of the ideal look.
How does your approach differ from mass-produced bra manufacturers?
We offer complimentary private one-on-one virtual consultations. Once we understand your preferences, we guide you in designing your ideal bra by providing fabric options and leveraging our team's expertise to craft a unique design tailored to you. We go through the fitting process together until we achieve the perfect fit for your body.
What are the key benefits of wearing a custom-made YeYe bra compared to off-the-shelf options?
We develop a customized pattern specifically for you and carefully cut the fabric of your choice. The bra is meticulously crafted to suit your style, body, and preferences, ensuring that nothing you desire is compromised. Off-the-rack bra options can never offer the same level of personalization.
What materials and technologies do you use to ensure the highest quality and comfort in YeYe bra?
We utilize premium functional materials alongside certified organic materials. Our classic and elegant designs feature premium laces. Through exclusive personal fittings and advanced patterns created by patented bra technology, we provide unmatched comfort, support, and the desired aesthetic.
Can you share some insights into the design philosophy behind YeYe bra?
Timeless and sophisticated designs that embody elegance, unique pieces that reflect the wearer's personality and express individuality, feminine silhouettes that showcase the unique beauty of every woman.
How do you stay updated with the latest trends and innovations in the lingerie industry?
I don't follow trendy designs because often, industry leaders set trends primarily to boost sales and revenue through new collections. This can lead to shorter lifespans for bras, contradicting sustainability efforts. Instead, I focus on understanding what consumers truly desire and translate that into my elegant and timeless design vision. My goal is to create designs that you'll never tire of wearing.
What are your future plans and goals for YeYe Bra?
Utilizing insights and experiences from crafting custom-made bras, my goal is to establish a streamlined system capable of swift delivery and cost reduction. This initiative aims to make YeYe bras more accessible and affordable for a broader audience of women.
I also aspire to broaden the availability of my Gravity Zero Bra technology to other athleisure clothing brands through licensing, empowering women worldwide to experience the benefits of this revolutionary invention.
